sponsored advertising
Sponsored search placement, or pay per click (PPC) advertising, enables businesses to buy top placement at every major search engine including: Yahoo!, Google, Bing, AOL, Lycos, AltaVista, HotBot and 1000's of additional partners. Currently over 100,000 companies are taking advantage of the affordable, targeted leads provided through this unique method of advertising.
PPC Junkies is a dedicated PPC Management agency falling under the Advansys group where our team of online marketers will set up and manage clients' advertising accounts with all the major search engines to maximise the results of advertising expenditure allocated to paid search placement. Our full-service solution enables clients to focus on their core business while we implement, manage, and monitor their advertising campaign, saving our client time and money. Alternatively you may wish to manage your PPC campaign in-house in which case you may wish to consider our PPC training.
By understanding the many factors that contribute to effective search engine marketing, our experienced team makes it easy for businesses to capitalize on the 200 million+ searches per day performed by people using search engines to find products, services and information. As your partner, our goal is to help your Web site attain the maximum number of qualified visitors at the least possible cost. We take care of everything for you and pride ourselves on providing the best customer service available.
pay per click faqs
how does pay per click and sponsored advertising work?
Sponsored search engine placement enables advertisers to compete for search engine results in an auction style environment. The highest bidder for each specific term will receive the highest listing on the search results page of participating search engines. Advertisers will pay the fee associated with each term only when a targeted lead actually clicks on the link to their Web site.
what determines my position on the search results page?
The amount bid on each specific term will determine the placement of your listing. The amount required to attain results is determined by your competition. You can choose if you desire the top position or to appear lower in the search engine results. Competitor's changing bids will alter where your results appear.
For example, let's assume you are an estate agent in London. If one of your terms is "London Estate Agent" and a competitor is currently bidding £0.50 for that term, you would have to bid £0.51 to have your Web site listing rank above that competitor. This means that you are willing to pay £0.51 for each user that searches for this term, reads your title and description, and then clicks on your listing to visit your Web site. The minimum bid required for any search term is ten pence. Bids can be changed in real-time by one-pence increments, allowing competitors to rank above you by raising their bid above yours and vice-versa. This rapidly changing environment requires constant attention in order to maintain desired search placement. Advansys's professional management will ensure that you remain in the desired position to achieve your goals and remain within your budget.
how much do I pay if someone clicks on the link to my website?
You will pay the fee associated with the specific term searched for and clicked on. This fee will vary for each specific term and requires a minimum bid of £0.10. You can set a maximum bid that you are willing to pay for qualified leads or establish different bids for individual terms. Some terms may only require £0.10 to achieve the highest search results while other terms cost much more. Advansys enables you to customise your bidding strategy to attain the most cost efficient leads.
where will my listings appear on the search results page?
Each search engine displays their sponsored adverts in different locations. For example, Yahoo lists the first two to four sponsored results at the top of their search results page under the heading "Sponsor Results". The next two to four advertisers appear at the bottom of the first page. The second search page will provide additional sponsored results. Google's "Sponsored Links" appear in a column on the right side of the page. Advansys cannot control where search engines display their sponsored results, but we can help you achieve favourable placement wherever that may be. Since search engines make money when their visitors click on sponsored search results, they often display them in prominent positions.
will I be charged if someone clicks on my listing multiple times?
All the major search engines have mechanisms to prevent charges for repeated clicks on the same link. Sophisticated click review software ensures advertisers don't get charged for invalid clicks. They use a variety of techniques to filter the clicks before they show up as a charge. This is one of the most important issues faced, which is why they have dedicated loss prevention departments that are vigilant in protecting advertisers. They realize that this is essential to ensure the integrity of the sponsored search marketplace.
These loss prevention departments have recognised many possible invalid clicking scenarios and built intelligence into the system to prevent these scenarios from impacting advertisers' bottom lines. Like the stock market, they have a compelling interest in running a fair and trusted marketplace, and they make every effort to weed out invalid clicks.
how much does pay per click cost?
If you are interested in creating a new account, we will begin with a free consultation to determine if this program is right for your business. After our conversation, we will have a very good idea if this form of marketing would be successful for your company. At that time, we will also answer all of your remaining questions. Once you fully understand the advantage of starting a new account, you will be responsible for the following:
pay per Click advertising charges
You are responsible for the fees generated by targeted leads that click on the links to your Web site. These fees are paid directly to the advertising provider e.g Google. Our flat fees encourage us to maximize the results of your account's performance so you will have a successful campaign and continue to benefit from our service.
We designed this pay per click program to maximise return on investment and boost your bottom line. Because of this, we do not ask any of our clients to commit to a long-term contract. We earn your business from month to month. You can discontinue your sponsored advertising service at any time if you decide that this program is not benefiting your company.
do I rank high with a low budget?
It is not just the cost per click that is considered when sponsored advertising ad’s are ranked, you must also have a high quality score. This is how search engines rank your ad’s by relevance and campaign quality. Without a high quality score, it doesn’t matter how high you raise your bids you still won’t rank high as you need a combination of the two to do well. We have the techniques and knowledge to optimise your campaign, ad’s and keywords, to ensure you have a high quality score and don’t have to max out your budget to rank high.
For more information on sponsored advertising contact us
related blog entries
why google is important to ecommerce
Written by: Paul | March 10th, 2009
If you ask anyone what the most important or popular search engine is the answer is 99 times out of a hundred going to be Google, but Google is not just popular it is more important to your ecommerce solution than that. On average about a third of the traffic that hits...
google adwords tips and trics
Written by: Diane | January 12th, 2009
Google Adwords (Pay Per Click) can be extremely effective if used properly. However, in the wrong hands it can be a waste of time and money. These tips and tricks will point you in the right direction. In terms of your Campaign settings you should use descriptive names...
| ecommerce | multi channel ecommerce | mcommerce | web development | web design | web fulfilment | training courses | about us |
